Jobs to Be Done: A Roadmap for Customer-Centered Innovation

Jobs to Be Done: A Roadmap for Customer-Centered Innovation

Jobs to Be Done: A Roadmap for Customer-Centered Innovation by Stephen Wunker, Jessica Wattman, David Farber
November 15, 2016 | ISBN: 0814438032 | English | 224 pages | EPUB | 5 MB
In a challenging economy filled with nimble competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. Only 1 in 100 new products are successful enough to cover development costs, and even fewer impact a company’s growth trajectory. So how do you pinpoint the winning ideas that custo…

Link http://sharpbook.net/books/jobs-to-be-done-a-roadmap-for-customer-centered-innovation

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